Smile Specialty Dental Center
According to our open methodology, this clinic scored 53.3/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #7 of 22 ranked clinics · Last checked: 11 September 2026
Positions by Rating Profile
- Overall Transparency & Trust#753.3/100
- Best for Expats#753.3/100
- Best for Dental Implants#845/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#738.4/100
- Best English-speaking Clinics#759/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
Digital dental centre on Rwanda Street in Bole, founded in 2022 by Dr. Selamawit Moges, who is also its clinical director. Publishes eight treatment groups (general dentistry, implants, dental surgery, alignment, whitening, braces, prosthesis, mouthguards), a per-doctor booking calendar and a virtual-consultation route. Open seven days a week with a short-code hotline (6522). It carries the widest public review base of the clinics covered by this directory: 483 Google reviews, average 4.4, read on 2026-09-10.
Strengths
- Information Transparency: 18 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website Body read: live site with current clinic content, working sub-pages and a booking flow. [s1] | 4/4 |
| ✓ | Dentist names listed The clinic publishes a doctor profile page for Dr. Selamawit Moges, founder and clinical director. She is the only dentist named; the site's own copy refers to "a team of dentists" without listing them. [s2] | 3/3 |
| ✓ | Dentist specializations listed Dr. Selamawit Moges is published as "DDS Cosmetic & Restorative Dentistry Specialist". [s2] | 2/2 |
| ✓ | Real clinic photos The listing photo strip read 2026-09-11 leads with a photograph the clinic itself uploaded on 2022-05-22: its own double-height waiting room on Rwanda Street, with a roll-up banner carrying the clinic's name and logo. Genuine premises, not stock. [gm] | 2/2 |
| ✓ | Service list published [s3] | 3/3 |
| ✓ | Clear contact details Phone, the 6522 short-code hotline, e-mail and opening hours are published in the site header and footer, re-read 2026-09-11. The clinic's own Facebook bio publishes that number and hotline together with a second line, +251 97 328 0294, which the website does not carry; the number on this card is the one the website and the Google listing agree on. The site also serves two pieces of unedited theme residue - an emergencies@denticare.com address and a dialable United States telephone link - which are not the clinic's contacts. [s1] [fb] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✗ | Address and map published No street address is published anywhere on the clinic's own site - only phone numbers, hotline and e-mail. The Rwanda Street location is known from the clinic's Google place record, not from its own channel. [s1] [s3] | 0/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published The Services page describes eight treatment groups with no figures or ranges. [s3] | 0/3 |
| ✗ | Cleaning price listed [s3] | 0/2 |
| ✗ | Filling price listed [s3] | 0/2 |
| ✗ | Crown price listed [s3] | 0/2 |
| ✗ | Implant price listed [s3] | 0/2 |
| ✗ | Consultation price listed [s3] | 0/2 |
| ✗ | X-ray / imaging price listed [s3] | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Read from the live Google place record on 2026-09-10. [gm] | 4/6 |
| ◐ | Google review volume [gm] | 2.5/3 |
| ✓ | Review recency Read 2026-09-11 from the review records, which carry exact timestamps: the newest review shown is dated 2026-08-06, 36 days old, with two more inside three months. [gm] | 3/3 |
| ✓ | Clinic responds to reviews Three of the five reviews read on 2026-09-11 carry a dated reply from the practice, and one of the three answers a critical review: the 1-star review of 2026-05-04 about appointments not being honoured drew a reply on 2026-05-31 that disputes the account ("we could not locate your name in our patient records"). Answering criticism, not only praise, is what the criterion asks for. [gm] | 2/2 |
| ✗ | No recurring complaints Three of the five lowest-rated Google reviews (2026-04 to 2026-08) describe long waits or disregarded booked times; 66 of 502 ratings (13.1 %) are one or two stars (1★ 56 / 2★ 10 / 3★ 6 / 4★ 17 / 5★ 413). [smile-specialty-dental-center-addis-ababa-deepen-9] [gm] | 0/2 |
| ? | No suspicious review patterns 4 of the 5 five-star reviews read come from accounts with a single review or none shown, but no burst reaches the threshold against 507 reviews on the listing, so the criterion is left unassessed (read 2026-10-05). | 0/2 |
| ✓ | Active Facebook presence Page read in a logged-in browser session on 2026-09-11 and highly active: 187,000 followers and a treatment case posted two days before the read. The page bio repeats the 6522 booking hotline. It carries no page reviews of its own. [fb] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found via its search for "Smile Specialty Dental Center Addis Ababa" and "Smile Specialty Dental Center"; the clinic's site does not link to TripAdvisor (checked 2026-10-02). [smile-specialty-dental-center-addis-ababa-deepen] [smile-specialty-dental-center-addis-ababa-deepen-2] [smile-specialty-dental-center-addis-ababa-deepen-3] | 0/0.5 |
| ✗ | Other review platforms No profile found on WhatClinic, Dental Departures, Bookimed, EthYP or Trustpilot (checked 2026-10-02). [smile-specialty-dental-center-addis-ababa-deepen-4] [smile-specialty-dental-center-addis-ababa-deepen-5] [smile-specialty-dental-center-addis-ababa-deepen-6] [smile-specialty-dental-center-addis-ababa-deepen-7] [smile-specialty-dental-center-addis-ababa-deepen-8] | 0/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s3] | 2/2 |
| ✓ | Orthodontics Alignment and braces, including clear and lingual options. [s3] | 2/2 |
| ✓ | Oral surgery "Dental surgery services cover a range of procedures, from tooth extraction to gum surgery". [s3] | 2/2 |
| ? | Pediatric dentistry | 0/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ? | WhatsApp / LINE available | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible The site publishes a "Virtual Consultation" route alongside its booking form. [s1] | 1.5/1.5 |
| ✓ | Clear service explanations [s3] | 1/1 |
| ✓ | Convenient opening hours Monday to Sunday 08:30-18:00 published site-wide. [s1] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Ethiopia", "English speaking dentist Ethiopia", "dental implants Ethiopia", "emergency dentist Ethiopia", "Ethiopia dental clinic for expats".
| ✓ | Mentioned for: best dentist Ethiopia [sq1] | 1/1 |
| ✓ | Mentioned for: English speaking dentist Ethiopia [sq2] | 1/1 |
| ✓ | Mentioned for: dental implants Ethiopia [sq3] | 1/1 |
| ✓ | Mentioned for: emergency dentist Ethiopia [sq4] | 1/1 |
| ✓ | Mentioned for: Ethiopia dental clinic for expats [sq5] | 1/1 |
| ✗ | Structured data on website No JSON-LD and no schema.org microdata in the served HTML; no Open Graph tags either. [s1] | 0/1.5 |
| ? | Google indexing quality | 0/2 |
| ✗ | Dedicated service pages Treatments are described on one Services page; the sub-pages that exist are FAQ, booking and doctor profile, not per-treatment pages. [s3] | 0/1.5 |
Ranking leaders in AI answers
The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.
- #1NovoCare Dental and Orthodontic Clinic55.4 of 100View report →
- #2TrueCare Dental and Implant Center24.9 of 100View report →
- #3Green Life Specialty Dental Clinic19.5 of 100View report →
Measured by Ansmeter, 7 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: Listed as an approved health facility in Ethiopia's Master Facility Registry (Ministry of Health), facility Id 1065539, registered name "Smile Specialty Clinic", type Specialty Clinic, Bole sub-city kebele 02, status Approved, as of the 20 February 2025 public extract (Matched on name stem plus location, as the register requires: the MFR row sits 27 m from the clinic's mapped Google place, in the same sub-city and kebele, and is the only non-pharmacy facility within 150 m. The register's own spelling drops the word "Dental". The Master Facility Registry carries no licence number and no expiry date, so none is claimed here; "Approved" is a facility approval status recorded on the snapshot date, not a statement about the clinic's licence today.) [mfr] [gm]
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr. Selamawit Moges [s2] | DDS, Cosmetic & Restorative Dentistry Specialist; founder and clinical director | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: No suspicious review patterns
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Pediatric dentistry
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: WhatsApp / LINE available
- Communication & Service: Response speed
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://smilespecialtydentalclinic.com/ |
|---|---|
| Phone | +251 90 422 2324 |
| https://www.facebook.com/smilesdentalcenter/ | |
| Google Maps | Map listing |
| Address | Rwanda Street, Bole, Addis Ababa, Ethiopia |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://smilespecialtydentalclinic.com/ | Live clinic website, phone and hotline, Monday-Sunday 08:30-18:00, Facebook link, virtual-consultation route, absence of structured data | 2026-09-10 |
| s2 | https://smilespecialtydentalclinic.com/about-us/doctors-profile/ | Dr. Selamawit Moges named as founder and clinical director, published as DDS Cosmetic & Restorative Dentistry Specialist, with her working hours and per-day booking links | 2026-09-10 |
| s3 | https://smilespecialtydentalclinic.com/services/ | Service list of eight treatment groups including implants, dental surgery, alignment, braces and prosthesis; no prices published | 2026-09-10 |
| gm | https://www.google.com/maps?cid=15913724576875505744 | Google place record read live 2026-09-10: "Smile Speciality Dental Center", rating 4.4 from 483 reviews, Rwanda Street, Addis Ababa, coordinates 8.9916364/38.7791315, phone +251 90 422 2324 Re-read 2026-09-11: star histogram 54/8/6/15/400 (sum 483, mean 4.44), five review records of which three carry a dated owner reply, hours Mon-Sun 08:30-18:00, four-photo strip including a clinic-uploaded reception photograph (2022-05-22). | 2026-09-11 |
| mfr | https://data.humdata.org/dataset/ethiopian-health-facilities | Ministry of Health Master Facility Registry public extract (snapshot 2025-02-20), row Id 1065539 "Smile Specialty Clinic", Bole kebele 02, coordinates 8.9914264/38.7790056, status Approved | 2026-09-10 |
| sq1 | search:best dentist Addis Ababa Ethiopia | AI/search visibility check 2026-09-10: clinic site ranked in the top ten | 2026-09-10 |
| sq2 | search:English speaking dentist Addis Ababa | AI/search visibility check 2026-09-10: clinic site ranked in the top ten | 2026-09-10 |
| sq3 | search:dental implants Addis Ababa | AI/search visibility check 2026-09-10: clinic site ranked in the top ten | 2026-09-10 |
| sq4 | search:emergency dentist Addis Ababa | AI/search visibility check 2026-09-10: clinic site ranked in the top ten | 2026-09-10 |
| sq5 | search:Addis Ababa dental clinic for expats | AI/search visibility check 2026-09-10: clinic site ranked in the top ten | 2026-09-10 |
| fb | https://www.facebook.com/smilesdentalcenter/ | Clinic Facebook page read in a logged-in session 2026-09-11: "Smile Speciality Dental Center", category Dentistry, 187,000 followers - by far the largest social following of any clinic in this directory - no page reviews, location Bole Rwanda, telephone +251 90 422 2324 and a second number +251 97 328 0294, short-code hotline 6522 in the page bio; newest post 2026-09-09, a treatment case. No dentist is named on the page beyond the clinical team credited in patient posts. | 2026-09-11 |
| smile-specialty-dental-center-addis-ababa-deepen | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Smile%20… | TripAdvisor's own search, queried for "Smile Specialty Dental Center Addis Ababa" and read 2026-10-02: no listing for the clinic among its results, only unrelated hotels, attractions and places | 2026-10-02 |
| smile-specialty-dental-center-addis-ababa-deepen-2 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Smile%20… | TripAdvisor's own search, queried for "Smile Specialty Dental Center" and read 2026-10-02: no listing for the clinic among its results, only unrelated hotels, attractions and places | 2026-10-02 |
| smile-specialty-dental-center-addis-ababa-deepen-3 | https://smilespecialtydentalclinic.com/ | The clinic's website, read 2026-10-02: no link to TripAdvisor | 2026-10-02 |
| smile-specialty-dental-center-addis-ababa-deepen-4 | https://www.whatclinic.com/dentists/ethiopia | WhatClinic: its Ethiopia dentist page reads "No information on Dentists in Ethiopia", and none of the 22,054 dentist profiles in its profile sitemaps is in Ethiopia — no profile for this clinic (checked 2026-10-02) | 2026-10-02 |
| smile-specialty-dental-center-addis-ababa-deepen-5 | https://www.dentaldepartures.com/dentists/ethiopia | Dental Departures: its Ethiopia page returns "not found" and its clinic search does not recognise Ethiopia, Addis Ababa, Adama or Hawassa as a location — no clinic listed there (checked 2026-10-02) | 2026-10-02 |
| smile-specialty-dental-center-addis-ababa-deepen-6 | https://bookimed.com/clinics/country=ethiopia/ | Bookimed: its Ethiopia clinic page has been removed ("410 — Page removed"), and none of the 2,127 clinic pages in its clinic sitemap is in Ethiopia (checked 2026-10-02) | 2026-10-02 |
| smile-specialty-dental-center-addis-ababa-deepen-7 | https://www.ethyp.com/category/dentists | EthYP (Ethiopia Yellow Pages): its dentist category (4 listings declared; all 1 page read, 4 listings) has no listing with this clinic's name, address or phone — its four entries are Kal Speciality, Ke ab, Addis Ababa Dental Clinic and Clinic Dental Konjit (checked 2026-10-02) | 2026-10-02 |
| smile-specialty-dental-center-addis-ababa-deepen-8 | https://www.trustpilot.com/review/smilespecialtydentalclinic.com | Trustpilot: no company page for smilespecialtydentalclinic.com ("Whoops! … could not be found", checked 2026-10-02) | 2026-10-02 |
| smile-specialty-dental-center-addis-ababa-deepen-9 | https://www.google.com/maps?cid=15913724576875505744&hl=en | Google listing "Smile Speciality Dental Center" (Dental clinic, Dentist), read 2026-10-02 in two review orders (newest, lowest-rated first): 4.4 from 502 reviews (1★ 56 / 2★ 10 / 3★ 6 / 4★ 17 / 5★ 413); 10 distinct reviews read, dated 2026-04-10 to 2026-10-01; owner replies on 3 of them | 2026-10-02 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | Reputation check 2026-10-05 on the clinic's Google listing (10 reviews read): nothing settled; suspicious review patterns left unassessed. |
| 2026-10-02 | Read 10 of the clinic's Google reviews on 2026-10-02: a repeated complaint is recorded. |
| 2026-10-02 | Platform presence checked 2026-10-02: no TripAdvisor listing; no profile on WhatClinic, Dental Departures, Bookimed, EthYP or Trustpilot. |
| 2026-09-11 | Editorial review of the contact record: the card records the second telephone line the clinic publishes only on its Facebook page, and two pieces of unedited theme residue served on its own site - a foreign support e-mail address and a United States telephone link - which are not the clinic's contacts. |
| 2026-09-11 | Reputation pass: star histogram, five review records and the listing photo strip read from the live place record. respondsToReviews true on a reply to a critical review; reviewRecency and realClinicPhotos settled. |
| 2026-09-10 | Initial data collection for the Ethiopia Dental Transparency & Trust Index: verified via smilespecialtydentalclinic.com, the live Google Maps place record, and the Ministry of Health Master Facility Registry public extract. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.