TrueCare Dental and Implant Center
According to our open methodology, this clinic scored 70.6/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #2 of 22 ranked clinics · Last checked: 29 September 2026
70.6/100
24.9 of 100
Visibility in ChatGPT and Gemini answers
How often ChatGPT and Gemini name this clinic when a patient asks them to recommend a dentist. Measured by Ansmeter, 7 October 2026.
Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Positions by Rating Profile
- Overall Transparency & Trust#270.6/100
- Best for Expats#171.3/100
- Best for Dental Implants#168.5/100
- Best for Emergency Dental Care#179.3/100
- Best Price Transparency#247.5/100
- Best English-speaking Clinics#175.5/100
- Best for Families / Children#179/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
Implant-focused dental clinic in the Bole Atlas area of Addis Ababa led by Dr. Ashenafi Hailay, an Assistant Professor of Prosthodontics and Implantology with a Fellowship in Oral Implantology; offers general, cosmetic, restorative and pediatric dentistry plus orthodontics, and is rated 5.0 from 100 Google reviews. Three further team members shown on the clinic's home page, whose biographies name US and Indian dental schools and are hidden on its own team page, are not counted here as confirmed staff.
Strengths
- Information Transparency: 20 of 20 points.
- Reputation & Reviews: 16 of 20 points.
- Medical Infrastructure: 15 of 15 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website Live WordPress site with current content across the home page, about, team, six service pages, FAQ, gallery, booking and contact. [s1] | 4/4 |
| ✓ | Dentist names listed Dr. Ashenafi Hailay is named on the clinic's Our Dentists page and in many Google reviews. Three further home-page names (Maya Lin, Michael Reyes, James Carter) are not counted: their US and Indian biographies are hidden on the team page. [s2] [s1] | 3/3 |
| ✓ | Dentist specializations listed Our Dentists page: Dr. Ashenafi Hailay, Senior Dental Surgeon; Assistant Professor of Prosthodontics and Implantology; Fellowship and Diplomate in Oral Implantology (GCOI, Italy). [s2] [s5] | 2/2 |
| ✓ | Real clinic photos The clinic's own /gallery/ page (uploaded to its own domain) shows a waiting room, a dental imaging unit and a portrait of Dr. Ashenafi, distinct from the AI-generated logo graphic used elsewhere on the site. [s3] | 2/2 |
| ✓ | Service list published Six dedicated service pages (general, cosmetic, restorative and preventive dentistry, orthodontics, pediatric dentistry) plus an all-treatments overview page. [s1] | 3/3 |
| ✓ | Clear contact details Contact page publishes the address (158-160 Bole, Atlas) and a dialable phone number (tel:+251984337777) matching the Google Business Profile; a Facebook link is published site-wide. [s4] | 2/2 |
| ✓ | English website version Entire site is in English (inLanguage "en-US" throughout the JSON-LD). [s1] | 2/2 |
| ✓ | Address and map published The clinic's own Contact page publishes a street address ("158-160 Bole, Atlas"); the Google Business Profile carries the fuller "Ednamol to Atlas road" address with mapped coordinates for the same location. No map embed is published on the clinic's own site. [s4] [gm] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Home, all-treatments, restorative, orthodontics and pediatric pages, FAQ and booking checked: no amounts published; the restorative page says costs are set out in a personal treatment plan after an in-person exam. [s1] [s6] [s7] [s8] [s9] [s10] [s11] | 0/3 |
| ✗ | Cleaning price listed No figure for cleaning on any page checked. [s6] [s9] | 0/2 |
| ✗ | Filling price listed No figure for fillings on any page checked. [s6] [s9] | 0/2 |
| ✗ | Crown price listed No figure for crowns on any page checked. [s6] [s9] | 0/2 |
| ✗ | Implant price listed The home-page implant FAQ describes the consultation and planning process but states no figure or range. [s1] [s9] | 0/2 |
| ✗ | Consultation price listed No consultation fee and no "free consultation" offer found on the home page, booking page or FAQ. [s1] [s10] [s11] | 0/2 |
| ✗ | X-ray / imaging price listed The restorative-dentistry page mentions digital X-rays as part of the exam, with no separate price. [s6] | 0/2 |
Reputation & Reviews
16 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-09-29 [gm] | 6/6 |
| ◐ | Google review volume as of 2026-09-29 [gm] | 2/3 |
| ✓ | Review recency Newest review dated 2026-09-27, two days before this check. [gm] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies on several reviews, e.g. dated 2026-04-02 ("Thank you so much for your kind and thoughtful words...") and 2026-02-12, all within the last year; the listing is claimed. [gm] | 2/2 |
| ✓ | No recurring complaints No recurring complaints. Star histogram read 2026-09-29 is 0/0/0/3/97 - no review below four stars. The three four-star reviews (February 2026) are positive where they carry text, and each has an owner reply. [gm] | 2/2 |
| ? | No suspicious review patterns Not established. Of 13 reviews read on 2026-09-29 (histogram 0/0/0/3/97), texts are individual and dated February-September 2026, but 7 come from single-review accounts; one sign alone is not a pattern. [gm] | 0/2 |
| ✓ | Active Facebook presence Facebook icon link in the site footer: https://web.facebook.com/people/TrueCare-Dental-and-Implant-Center/61582720683860/ [s1] | 1/1 |
| ✗ | TripAdvisor presence TripAdvisor's own TypeAheadJson search for "TrueCare Dental and Implant Center" returns no matching listing (only unrelated US attractions and hotels); no TripAdvisor link appears on the clinic's own site. [ta] [s1] | 0/0.5 |
| ✗ | Other review platforms TripAdvisor confirmed absent (see onTripAdvisor), and no link to any other review platform (WhatClinic, Trustpilot, Doctoralia, Zocdoc, Yelp) appears on the clinic's own site, which links only Facebook, Instagram (unlinked icon) and TikTok. [ta] [s1] | 0/0.5 |
Medical Infrastructure
15 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray Restorative-dentistry page: exams "may include digital X-rays"; the About page names panoramic X-rays alongside CBCT. [s6] [s5] | 2/2 |
| ✓ | CBCT (3D imaging) About page: "We utilize cutting-edge digital imaging technology, including CBCT (3D X-Ray) and Panoramic X-Rays, for precise surgical planning"; the gallery shows the imaging unit. [s5] [s3] | 2/2 |
| ✓ | Implantology Home-page FAQ: "We offer dental implants, bridges, and dentures depending on your needs and preferences"; the clinic is positioned site-wide around implantology. [s1] | 2/2 |
| ✓ | Orthodontics Dedicated orthodontics page: clear aligners, ceramic and metal braces. [s7] | 2/2 |
| ✓ | Oral surgery Home-page FAQ: "TrueCare specializes in treating complex edentulous cases using full arch implant surgeries and advanced digital planning". [s1] | 2/2 |
| ✓ | Pediatric dentistry Dedicated pediatric-dentistry page: "gentle, personalized dental care for infants, children, and teens". [s8] | 1.5/1.5 |
| ✓ | Emergency care Home-page FAQ: "we make every effort to accommodate dental emergencies on the same day to relieve your pain and address the issue promptly". [s1] | 1.5/1.5 |
| ✓ | Works with international patients The site's own WebSite schema describes the clinic as "serving local families and patients from abroad seeking affordable, world-class dentistry"; a homepage testimonial from a patient states they "came from Abroad just for my implant procedure". [s1] | 2/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp icon link in the site footer (wa.link/awltmk) opens a chat with +251 98 433 7777, the clinic's own phone number. [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken The site's running text, booking flow and contact channels are entirely in English; its own description states it serves "patients from abroad". [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Booking page carries a live widget: select service (General/Cosmetic/Pediatric/Restorative/Preventive Dentistry, Orthodontics), select a time slot, and send the appointment request. [s10] | 1.5/1.5 |
| ✓ | Clear service explanations Service pages carry explanatory paragraphs (e.g. orthodontics: "we fix crowding, spacing, and bite problems with clear aligners, ceramic or metal braces..."), not just a bare list of names. [s7] [s8] | 1/1 |
| ✓ | Convenient opening hours Home and booking pages publish "Mon to Sat 08:00 - 18:00"; the clinic's Google profile shows Saturday 08:00-18:30. Saturday opening qualifies. [s1] [s10] [gm] | 1.5/1.5 |
AI & Search Visibility
4 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Ethiopia", "English speaking dentist Ethiopia", "dental implants Ethiopia", "emergency dentist Ethiopia", "Ethiopia dental clinic for expats".
| ✗ | Mentioned for: best dentist Ethiopia [truecare-dental-implant-center-addis-ababa-deepen] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Ethiopia [truecare-dental-implant-center-addis-ababa-deepen-2] | 0/1 |
| ✓ | Mentioned for: dental implants Ethiopia [truecare-dental-implant-center-addis-ababa-deepen-3] | 1/1 |
| ✗ | Mentioned for: emergency dentist Ethiopia [truecare-dental-implant-center-addis-ababa-deepen-4] | 0/1 |
| ✗ | Mentioned for: Ethiopia dental clinic for expats [truecare-dental-implant-center-addis-ababa-deepen-5] | 0/1 |
| ✓ | Structured data on website Yoast SEO JSON-LD graph includes an Organization node (@id #organization) with the clinic's name, url and logo, alongside WebPage/WebSite/BreadcrumbList/ImageObject page-type entries. [s1] | 1.5/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages Six individually addressed service pages, each with its own explanatory text (restorative, orthodontics and pediatric dentistry read directly; general, cosmetic and preventive dentistry confirmed live via the site's own service sitemap). [s6] [s7] [s8] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr. Ashenafi Hailay [s2] | Assistant Professor of Prosthodontics and Implantology; Fellowship and Diplomate in Oral Implantology (GCOI, Italy) | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: No suspicious review patterns
- Communication & Service: Response speed
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.truecaredentalclinic.com/ |
|---|---|
| Phone | +251 98 433 7777 |
| +251984337777 | |
| https://web.facebook.com/people/TrueCare-Dental-and-Implant-Center/61582720683860/ | |
| Google Maps | Map listing |
| Address | Ednamol to Atlas road, Addis Ababa, Ethiopia |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.truecaredentalclinic.com/ | Live WordPress site; Yoast JSON-LD graph (WebPage/WebSite/Organization/BreadcrumbList/ImageObject); WebSite description "serving local families and patients from abroad"; "Meet Our Dental Team" grid naming Dr. Ashenafi Hailay and three further team members; Facebook and TikTok icon links; WhatsApp link wa.link/awltmk opening a chat with +251984337777; implant, edentulous-surgery and same-day-emergency FAQ accordions; "Opening Hours Mon to Sat 08:00-18:00"; a patient testimonial describing travel from abroad for an implant procedure | 2026-09-29 |
| s2 | https://truecaredentalclinic.com/our-dentists/ | Our Dentists page: Dr. Ashenafi Hailay, Senior Dental Surgeon, Qualification "Assistant Professor of Prosthodontics and Implantology", Certifications "Fellowship in Oral Implantology" and "Diplomate in Oral Implantology" (GCOI, Italy); three further profiles (Maya Lin, Michael Reyes, James Carter) with US and Indian dental-school biographies are hidden on the page | 2026-09-29 |
| s3 | https://truecaredentalclinic.com/gallery/ | Own-domain photographs categorised "facilities": a waiting room, a rotating-arm dental imaging unit (filed as ct-scan-scaled.jpg), and a portrait of Dr. Ashenafi; distinct from the AI-generated ("Gemini_Generated_Image...") logo graphic used as the site icon | 2026-09-29 |
| s4 | https://truecaredentalclinic.com/contact-us/ | Address "158 - 160 Bole, Atlas" and phone tel:+251984337777, matching the Google Business Profile; no map embed and no e-mail address published | 2026-09-29 |
| s5 | https://truecaredentalclinic.com/about-us/ | Extended biography of Dr. Ashenafi Hailay: consultant implantologist across clinics in Rwanda and Uganda, training delivered at King Faisal Hospital, Rwanda; "Advanced Diagnostics": "We utilize cutting-edge digital imaging technology, including CBCT (3D X-Ray) and Panoramic X-Rays, for precise surgical planning" | 2026-09-29 |
| s6 | https://truecaredentalclinic.com/service/restorative-dentistry/ | "our dentist will conduct a thorough examination, which may include digital X-rays... a breakdown of the costs and timeline" - no price figure published | 2026-09-29 |
| s7 | https://truecaredentalclinic.com/service/orthodontics/ | "We fix crowding, spacing, and bite problems with clear aligners, ceramic or metal braces"; no price published | 2026-09-29 |
| s8 | https://truecaredentalclinic.com/service/pediatric-dentistry/ | "We specialize in gentle, personalized dental care for infants, children, and teens"; no price published | 2026-09-29 |
| s9 | https://truecaredentalclinic.com/all-treatments/ | All-treatments overview page; checked for a price list (none published) | 2026-09-29 |
| s10 | https://truecaredentalclinic.com/booking/ | Booking widget: select service (General/Cosmetic/Pediatric/Restorative/Preventive Dentistry, Orthodontics), select time (08:00-20:00), send appointment; "Opening Hours Mon to Sat 08:00-18:00" | 2026-09-29 |
| s11 | https://truecaredentalclinic.com/faq/ | FAQ page checked for consultation-fee and price wording; none found | 2026-09-29 |
| gm | https://www.google.com/maps?cid=7727474999982805445&hl=en | Google place record read 2026-09-29 (relevant, newest and lowest review sorts): "TrueCare Dental and Implant Center", Dental clinic, rating 5.0 from 100 reviews, histogram 0/0/0/3/97, claimed listing, owner replies dated 2026-02-12 to 2026-04-02, reviews dated 2026-02-11 to 2026-09-27, hours Monday-Saturday (Saturday 08:00-18:30), Sunday closed | 2026-09-29 |
| mfr | https://data.humdata.org/dataset/ethiopian-health-facilities | Ministry of Health Master Facility Registry public extract, snapshot 2025-02-20; no row matching "TrueCare" among the Addis Ababa dental facilities | 2026-09-29 |
| ta | https://www.tripadvisor.com/TypeAheadJson?action=API&query=TrueCare… | TripAdvisor's own search index returns no matching listing for the clinic; only unrelated US attractions and hotels | 2026-09-29 |
| truecare-dental-implant-center-addis-ababa-deepen | search:best dentist Addis Ababa Ethiopia | AI/search visibility check 2026-09-10: clinic absent from the top ten | 2026-09-10 |
| truecare-dental-implant-center-addis-ababa-deepen-2 | search:English speaking dentist Addis Ababa | AI/search visibility check 2026-09-10: clinic absent from the top ten | 2026-09-10 |
| truecare-dental-implant-center-addis-ababa-deepen-3 | search:dental implants Addis Ababa | AI/search visibility check 2026-09-10: clinic site ranked first in the top ten | 2026-09-10 |
| truecare-dental-implant-center-addis-ababa-deepen-4 | search:emergency dentist Addis Ababa | AI/search visibility check 2026-09-10: clinic absent from the top ten | 2026-09-10 |
| truecare-dental-implant-center-addis-ababa-deepen-5 | search:Addis Ababa dental clinic for expats | AI/search visibility check 2026-09-10: clinic absent from the top ten | 2026-09-10 |
Change History
| Date | Change |
|---|---|
| 2026-09-29 | Added to the directory on 2026-09-29: verified via truecaredentalclinic.com (home page, our dentists, about, gallery, contact, six service pages, FAQ and booking), the live Google Maps place record, Ethiopia's Master Facility Registry public extract, and TripAdvisor's own search index. |
| 2026-09-10 | Search visibility checked for the five standard Addis Ababa queries on 2026-09-10: present for "dental implants Addis Ababa"; not present for the other four. |
A question or a correction?
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